Product Photography E-Commerce | Craft Concentrates

For this series of projects I worked full-time for Craft Concentrates for a year creating a variety of product photography, lifestyle product photography, cultivation photography and using the images across marketing materials. The majority of the project was captured using Sony A7rii x Sony 90mm F2.8 GM and edit using Adobe Lightroom with a variety of product and e-commerce presets. Craft Concentrates used the images for a variety of purposes including their e-commerce website, social media, sales pamphlets, ordering menus, print marketing materials and also for website content (see other examples from their website below). I helped Craft open new revenue streams for their business by polishing their e-commerce store, creating content for and launching their YouTube channel (now over 10,000 views — see here) and adding their ‘Panacea Battery’ to their Shopify store. This project was completed by Frankieboy Photography with creative direction and marketing coordination from Emily Sellers (Bold Gal Collective).

Photographer: F. Spontelli
Edit by: F. Spontelli